We’re looking for an experienced B2B Growth & Demand Generation Manager who will be responsible for the strategy and execution of data-driven account-based marketing programmes that capture and nurture enterprise leads across multiple channels and deliver the right message at the right time to the right audience to drive revenue.

You’ll be responsible for Minna’s generating direct opportunities within the key targeted accounts, including  identifying their needs and wants to develop and execute effective marketing campaigns.This will include growth, demand generation and ABM strategy via multiple channels and tactics including SEM, email, retargeting, website optimisation, personalisation and targeted social advertising. 

Reporting to the Director of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimise integrated digital marketing campaigns and growth tests across multiple channels to generate pipeline revenue and help influence and close enterprise deals with our key prospect account across three segments: subscription businesses, banks and fintech.

If you’re looking for a high-growth company with an excellent culture, freedom to drive impact and opportunities to develop, this is the job for you.

Job type and location

• Our salary range for this role is $75,000-$100,000 depending on the experience and suitability of the candidate.

• Fully remote US role with occasional travel to client meetings (travel expenses paid)
  
  

Job description

• Leading our growth, demand generation and ABM strategy, planning, budgeting and execution to target named subscription businesses, banks and fintech and drive deal velocity and revenue growth

• Designing, planning, managing and optimising integrated digital ABM campaigns and persona-based growth tests across multiple channels to generate pipeline and accelerate deals

• Monitoring and reporting campaign performance and ROI with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue

• Creating impactful nurture and ABM programmes to improve conversion rates from leads to opportunities and increase deal velocity

• Working with the Director of Marketing and Sales team on granular tracking, reporting and efficient lead management in the handoff from Marketing to Sales

• Managing external agencies and the growth and demand generation budget

What we’re looking for

• A collaborative, transparent and positive team player, direct communicator and data-driven strategist who can lead and manage our growth, demand generation and ABM strategy, planning and execution

• 5+ years of B2B demand generation and ABM experience in a high-growth scale-up

• Experience working for (or with) subscription-based businesses – preferred verticals are streaming media, software and gaming

• Extensive experience in the development of creative campaigns and execution of ABM, email marketing, social advertising, content syndication, SEM and paid digital

• Strong reporting capabilities with the ability to track campaign performance and associated spending down to the most granular details while providing roll-up reporting to senior management

• Experience with data and martech tools such as Metadata.io and HubSpot (including Sales, Marketing, Services, Operations and CMS Hub), including creating and managing dashboards and reports, creating and sending emails, nurturing leads, creating and testing landing pages, segmenting contacts and companies and managing and analysing data on campaign performance, touchpoints, engagement and website performance

• A digital marketing portfolio of work with measurable impact and results

  
  

About Minna Technologies

Minna Technologies is the global market leader for subscription management embedded in banking and fintech apps, partnering with top-tier banks, fintech and subscription businesses. Minna is the only B2B2C platform with an automated subscription management engine, bank-grade compliance and the widest global subscriptions and payments coverage.

We fuel the subscription economy, helping businesses grow revenue, reduce operational costs, and drive engagement, retention and lifetime value for over 50 million users.

Our clients include Lloyds Banking Group, ING, Swedbank, OP Financial Group and SpareBank 1. We are backed by Visa and venture capital firms Element Ventures, Middlegame Ventures, Zenith Capital and Nineyards Equity.

We offer a range of employee benefits including unlimited annual leave, flexible working, private healthcare insurance, a pension scheme and a performance-related annual bonus.

minnatechnologies.com